Three questions for Pini Netzer

2 January, 2014
Three questions for Pini Netzer

1) What plans do you have for 2014?

“One of the steps we have taken in 2013 is to widen our manufacturing base, and the improvement of our existing is manufacturing facilities. We have acquired Sitara diamonds of Changmai, Thailand and we’re very happy with the high professional standards of the factory’s team. However, in a company like ours, you constantly need to be on the lookout for newer and better technologies and on employee training. We’re investing a lot of time, efforts and means into those efforts.  As a company that provides international jewelry and watch manufacturers with precision-cut diamonds, we need to keep our technology and superior craftsmanship at the highest level.  To make sure our preutation and abilities are understood, we have launched our new website. We’re very excited about it and we’re sure our clients and prospective clients will find it very helpful.

2) What changes do you see coming for 2014?

Competition, also in our industry niche — to which we deliver perfectly cut, calibrated, customized and even set diamonds according to design specifications — is fierce. And competition will get even stronger because the diamond industry at large is going through a development in which companies seek to develop their own, specialized niches. To compete successfully, it is important to get closer to our clients and give them better service than ever before. Therefore, the expansion of our manufacturing base and our continuous investment in technology and training is an investment in our reputation, as a prime provider of diamonds to leading international jewelry and watch manufacturers. We will be spending a lot of efforts in strengthening our presence and visibility in our particular niche. Our new website is therefore an important milestone.

 3) What are the prospects for growth in your market

I am very optimistic about the demand for our products. The luxury watch market is growing. While the larger part of those watch makers is located in Switzerland, we are seeing a proliferation of luxury watch brands coming out of other European countries, such as Germany and France. In greater China, luxury watches, as well high end jewellery brands, are doing well. While the luxury watch industry in Asia is in its infancy, it is going fast and I think we will be seeing more and new, Asian brands coming on the market in the coming years.